AI agents that support your store.

Start free on web chat, then upgrade for every channel, more AI replies and direct support as your customer conversations grow.

Free

Free

Try Fufa AI on your website.

Start free
  • 50 AI replies per month
  • Around 20 conversations
  • Web chat only
  • Unlimited AI Agents
  • Unlimited team members
  • Unlimited workflows
  • Unlimited manual replies

Essential

$39/ month

For stores starting to scale conversations.

Choose Essential
  • 500 AI replies per month
  • Around 200 conversations
  • Unlimited channels
  • Unlimited AI Agents
  • Unlimited team members
  • Unlimited workflows
  • Unlimited manual replies

Plus

Recommended
$99/ month

Our most popular plan for growing stores.

Choose Plus
  • 1500 AI replies per month
  • Around 600 conversations
  • Unlimited channels
  • Unlimited AI Agents
  • Unlimited team members
  • Unlimited workflows
  • Unlimited manual replies

Pro

$199/ month

For high-volume stores with steady traffic.

Choose Pro
  • 3500 AI replies per month
  • Around 1,400 conversations
  • Unlimited channels
  • Unlimited AI Agents
  • Unlimited team members
  • Unlimited workflows
  • Unlimited manual replies

Max

$399/ month

For large catalogs and heavy support volume.

Choose Max
  • 7500 AI replies per month
  • Around 3,000 conversations
  • Unlimited channels
  • Unlimited AI Agents
  • Unlimited team members
  • Unlimited workflows
  • Unlimited manual replies

Conversation counts are approximate and depend on how many replies each conversation takes.

Compare every plan

Plan
Free$0
Essential$39
Plus$99
Pro$199
Max$399
Replies and volume
AI replies per month
50
500
1,500
3,500
7,500
Conversations per month (approx.)
~20
~200
~600
~1,400
~3,000
Manual replies
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Channels
Website
✓
✓
✓
✓
✓
WhatsApp
✕
✓
✓
✓
✓
Instagram
✕
✓
✓
✓
✓
Telegram
✕
✓
✓
✓
✓
Email
✕
✓
✓
✓
✓
Inbox and features
Unified inbox
✓
✓
✓
✓
✓
Templates
✓
✓
✓
✓
✓
Tags
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Custom attributes
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Internal notes
✓
✓
✓
✓
✓
Analytics
✓
✓
✓
✓
✓
Contact segments
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
WhatsApp
Marketing message API*
✓
✓
✓
✓
✓
Link tracking
✓
✓
✓
✓
✓
Campaigns
✓
✓
✓
✓
✓
Team and workflows
Team members
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Workflows
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Security
Role-based access
✓
✓
✓
✓
✓
Support
Onboarding
✓
✓
✓
✓
✓
Direct support
✕
Ticket
Email
Chat
Phone

Prices are per month. Change your plan any time as your volume grows.

Meta bills utility and marketing templates — we don't charge or take a commission.View WhatsApp pricing

Common questions

Frequently Asked Questions

Can't find your answer? Talk to our team.

Can I try Fufa AI before paying?

Yes. The Free plan includes 50 AI replies a month on your website, with unlimited AI agents, team members and workflows.

Which channels are included?

The Free plan covers the website only. Every paid plan adds WhatsApp, Instagram, Telegram and Email.

Which plan should I start with?

Start with the plan that matches your monthly conversations. Plus is our most popular choice for growing stores, and you can change plans at any time.

Do I pay extra for more team members or AI agents?

No. Team members, AI agents and workflows are unlimited on every plan, so your price only changes with your AI reply volume.

What's the difference between AI replies and manual replies?

AI replies are answers your agents send automatically and count toward your monthly limit. Manual replies sent by your team are unlimited on every plan.

Is direct support included?

Direct support is not included on the Free plan. It is included on every paid plan. Onboarding is included on all plans.

What happens when I reach my monthly AI reply limit?

When you use up your monthly AI replies, you can upgrade to a higher plan. Your team can still reply manually, since manual replies are unlimited on every plan.

Can I switch plans later?

Yes. You can move up or down a plan whenever your store's volume changes.

Ready to put AI on
your store?

Start free on web chat, or book a call to pick the right plan for your volume.

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